![]() ![]() It digs deep into the way social media can be used for innocent purposes but also nefarious ones and the consequences of both. The Hype Machine is a fascinating, accessible and eminently readable rumination on our addiction to social media, it's causes and the pros and cons of said obsession. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth to the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight. Drawing on two decades of his own research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse.Īral shows how the tech behind social media offers the same set of behavior-influencing levers to both Russian hackers and brand marketers - to everyone who hopes to change the way we think and act - which is why its consequences affect everything from elections to business, dating to health. MIT Professor Sinan Aral isn’t only one of the world’s leading experts on social media - he’s also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology’s great promise as well as its outsize capacity to damage our politics, our economy, and even our personal health. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.Ī landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical ideas on how to protect ourselves in the 2020 election and beyond. Along the way, he covers a wide array of topics, including how network effects fuel Twitter's and Facebook's massive growth to the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. Aral shows how the tech behind social media offers the same set of behavior-influencing levers to both Russian hackers and brand marketers-to everyone who hopes to change the way we think and act-which is why its consequences affect everything from elections to business, dating to health. MIT professor Sinan Aral isn't only one of the world's leading experts on social media-he's also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology's great promise as well as its outsize capacity to damage our politics, our economy, and even our personal health.ĭrawing on two decades of his own research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. ![]() ![]() a lively, engaging masterpiece."-Erik Brynjolfsson, bestselling co-author of The Second Machine Age But if a significant portion of your Top Songs 2019 aren’t available on the popular indie platform, one of your 2020 New Year’s resolutions has to be upping your music discovery game.Īnd as Music Ally pointed out, its really too bad Spotify didn’t add this to their year-end Wrapped playlists themselves.A landmark insider's tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond Of course, every artist isn’t on Bandcamp. Paste a link to “Your Top Songs 2019” Spotify playlist into Merch Table, and it will check what you can purchase directly from the artists on Bandcamp. The Hype Machine, which has been helping fans discover new music since 2015, has come up with a novel solution – MerchTable. Missing is your actual support of these favorite artists that goes beyond the small fraction of a penny they get when you hit play. Now they are a regular part of your musical life.įor many, the artist/fan relationship stays there unless maybe the band is passing through town and you go to the show. Let’s face it, you discover a new band, fall in serious like and add a few tracks to one of your playlists. ![]()
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